Monday, June 7, 2010
Colorful Ghosts Invading Your Living Room
By Dave Struzzi
If recent box office sales are any indication, everything 3D is hip again. We’ve come a long way from those cheesy red-and-blue (and headache-inducing) glasses.
Aside from blockbuster movies, the rebirth of 3D technology is touching other industries as well. At this year’s big video game show called the Electronic Entertainment Expo, both Sony and Nintendo will be dipping their toes into 3D gaming. With the recent introduction of 3D capable television sets to store shelves, Sony is expected to unveil games that take advantage of those sets. Imagine for a second those colorful Pacman ghosts—Blinky, Pinky, Inky, and Clyde—seemingly floating into your living room in pursuit of the insatiable protagonist. Nintendo is going a more unique route with the introduction of a portable 3D gaming unit called the 3DS, a product that doesn’t even need fancy glasses to see a 3D image.
I think 3D technology in general is going to have an interesting public relations dilemma in the near future. Mainly, how in the world do you promote something worldwide that can only be viewed in-person? You can’t view a demo video of it online and you certainly can’t experience it by looking at pictures in a magazine. You could get a sneak peek at your local electronics retailer, but who wants to wear 3D glasses that have been worn by hundreds of people already?
On the other hand, perhaps the curiosity of the consumers for next big 3D technology will allow it to become the ultimate virally-promoted product, where word-of-mouth and “buzz” reign king. The 3D product manufacturers would be wise to get their technology “live” in front of as many users as possible and letting the “oohs” and “ahhs” on Twitter and Facebook move quicker than a ghost chasing Pacman.
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