Thursday, May 27, 2010
‘Bieber Fever’ at TechCrunch Disrupt
By Julie Tangen
Today at TechCrunch Disrupt in New York, we listened to Justin Bieber’s manager, Scooter Braun, talk about the megastar’s use of Twitter. Bieber has nearly 3 million followers, making him one of the most-followed people. Braun noted that it is actually Bieber doing most of the tweeting. It shows his fans that the same person who was talking to them before his enormous stardom, is still talking to them now.
Technology companies can take a lesson from this—establish a dialogue with your followers and allow them to be part of your success, never forget those who have helped you get where you are today, and be authentic!
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