Thursday, May 27, 2010

‘Bieber Fever’ at TechCrunch Disrupt


By Julie Tangen
Today at TechCrunch Disrupt in New York, we listened to Justin Bieber’s manager, Scooter Braun, talk about the megastar’s use of Twitter. Bieber has nearly 3 million followers, making him one of the most-followed people. Braun noted that it is actually Bieber doing most of the tweeting. It shows his fans that the same person who was talking to them before his enormous stardom, is still talking to them now.

Technology companies can take a lesson from this—establish a dialogue with your followers and allow them to be part of your success, never forget those who have helped you get where you are today, and be authentic!
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3 comments:

Robin Bulanti said...

I can't believe we have a blog post about Justin Bieber but heck it should be great for SEO! To our readers, please note this post does not necessarily reflect musical tastes of our team. :)

kristina said...

Nice! I never thought Justin Bieber would appear in a KF blog.

laurent said...

May be I'll be a bit provocative but this doesn't appear to be a dialog to me. A dialog would mean that Bieber listens too. Can he listen to 3m people? No.
To me it's another example of old marketing in new media: push, one way....it's happening everywhere, brands are creating huge fan/follower list on fb/twitter, but when you look behind the hood, the content is poor, uninteresting. There's really no dialog.