By Kelly Indrieri
In the midst of a swine flu media frenzy, I booked a trip to Cabo San Lucas, Mexico. Why, might you ask? Because sometimes I just don't buy what the media is selling. Don’t get me wrong, I'm a PR person and can appreciate the value of the media because I work with reporters regularly. But do a Google news search for “swine flu” and there are over half a million articles and it’s only been a week since the story broke. It’s depressing and overdone. Even the happy stories get to me after a while—Susan Boyle anyone?
But I digress. I appreciate the warning, but I also like other news along with my episode of ‘Fear Factor.’ Yes there is an outbreak. Yes we need to know. But can someone give me a side dish of ‘citizen makes good’ or ‘business owner wins big’ along with my main course of Swine? National media, hear my plea—I can’t be the only one, can I? (And did I mention that we have a few clients you could cover?) Seriously though, I’m putting away the paper, turning off the news this week and I’m going to Cabo in two months—flu or no flu! Care to join me?
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