Friday, February 13, 2009

Now Is Gone

By Kristina Molfino
It is true, now really is gone. The KPR team recently huddled in the San Mateo office for a cozy book discussion on Now Is Gone, a primer by Geoff Livingston, which explores the world of new media. While I will admit that I was reading late into the night the day before our discussion, it was a worthwhile read.

As a PR professional today I realize the importance of this statement and feel the need to share, “The evolution of social media is also forcing the most dramatic transformation in PR and corporate communications to date. Now is gone, and it’s time to engage or ….”

Are you ready to jump in?
If so, how?
Unsure, ask us!

To order you very own copy of Now Is Gone, visit Amazon.

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