By Dave Struzzi
Apple’s recent “Back to the Mac” event got a lot of Mac fans excited. The big hardware news from that event, of course, was the introduction of the next generation of the MacBook Air, their ultraportable and futuristically thin notebook. Lost in the shuffle of Apple’s hardware and operating system upgrades, however, was a smaller news item that I believe can drastically change the landscape of the Mac vs. PC wars: the introduction of a new App Store for Macs.
Similar to how the App store caters to iPhone and iPads, Apple plans to give software developers a portal for distributing their apps directly to consumers with MacBooks and other Apple products. The goal is likely to recapture the excitement and runaway success of the original App Store; one that gave iPhone users access to hundreds of thousands of programs, games, and tools, at a minimal price.
Adding this capability to MacBooks is a major milestone because the sheer number of available software compatible for Apple computers has historically paled in comparison to its PC counterpart. One stroll through the software section of your local Best Buy can attest to that, with aisles filled with PC software versus the shelves filled with Mac software.
The App Store for Macs is a smart move on Apple’s part to bolster its software lineup, especially considering that all the software in that portal will get the Apple “stamp of approval” to be there. Its biggest hurdle, however, will be ensuring that all developers get a fair chance to appear in the store, even if their software competes with Apple’s own offerings.