Monday, April 27, 2009

RSA 2009

By Tanaya Cook
Last week IT security professionals made their way to San Francisco for the annual RSA Conference at Moscone Center. While attendance was clearly down (and we all know why...); there was no shortage of news on the show floor. Kulesa Faul clients were represented across the spectrum—from the launch of Mykonos, to Cymphonix revealing their latest secure Web gateway solution (Network Revealer), to CoreTrace debating the future of application whitelisting, and Cenzic continuing their fight for stronger Web application security.

All in all, RSA gave us a chance to catch up on the latest trends in security and meet face to face with people we work with every day, clients, press, and analysts. We even got to take in performances from notable figures in the world of music, including critically acclaimed Rock Jazz Pianist, Eric Lewis, at the Drake!

While the SWAG was not as impressive as in past years, we did manage to restock our supply of pens :). See you at RSA 2010!
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Thursday, April 16, 2009

Dude, where’s my Twitter?

By Julie Tangen
Celebrity Ashton Kutcher leveraged Twitter for a publicity stunt this week, challenging CNN to a ‘popularity contest’ to see who can reach the 1 million followers mark first. If he wins, Kutcher says he will "ding-dong ditch" CNN founder Ted Turner's house. While its a pretty funny thought, I can't help but think gimmicks like this might ruin the Twitter experience in the long run. The technology presents us with a way to instantly communicate and listen to experts, influencers, and people who are making real contributions to society—in addition to fun stuff, or whatever is top of mind with friends. Twitter is part of something that has the potential to change the way we all keep in touch; let's hope it doesn't get so polluted with noise that its potential power gets diminished. And, fingers crossed that once Kutcher reaches his one million mark, he’ll have something important to say to everyone. “Dude.”
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Friday, April 3, 2009

Making Good with Gorilla PR

By Joanna Kulesa
We’ve taken our new president’s “call to arms” on volunteerism to heart, and signed on to represent perhaps the coolest animal on the planet—Koko. Koko is the world famous gorilla versed in American Sign Language with over 1,000 words in her vocabulary. Our agency is thrilled at the prospect of working with The Gorilla Foundation and Koko to spread the word about how critically endangered gorillas are—thousands are being destroyed in the wild each year by humans. By using our PR and social media skills, and Koko’s amazing ability to connect with humans, we hope to make a dramatic impact on raising awareness about the dangers gorillas face, what we can learn from them both scientifically and socially, and on helping the Foundation realize its dream of building a sanctuary and interspecies communication center on Maui for these amazing creatures. Learn more at koko.org and follow our progress here!
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