The WINDOWS 7 Pepsi Challenge

By Kristina Molfino
It recently occurred to me that the Mac vs. PC debate is similar to that of Coke vs. Pepsi. There are few products competing head to head that illicit such a stark division among consumers of the two. Coca-Cola drinkers turn their nose up at Pepsi, similar to how Mac users glare at PCs. Is there really a difference, or is this just branding at its finest?

Unfortunately, I have yet to come up with a “blind taste test” for the operating system, but I highly doubt that the release of Windows 7 will cause Mac users to return to a PC. You know the expression: once you go Mac you never go back.

I think that Mac vs. PC and Coke vs. Pepsi are ways of life and, aside from all of the hype, they are rarely affected by product upgrades. After the buzz has silenced, it will be interesting to see if consumer preferences really have changed. But for now, I will sit back in front of my Mac and enjoy my Diet Coke!
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